Appziaa Softlabs created RewardsPlus, an e-commerce platform for small and medium size grocery and other shopkeepers. The traditional business model of small retail convenience stores in India is increasingly under threat due to the entry of large supermarket chains and online retailers. The advent of e-commerce marketplaces was nothing short of a boon for everyone. The offline retailers, both big and small, experienced a wider digital audience that overshadowed their brick-and-mortar shop's customer base. The big brands, on the other hand, experienced greater moving volumes through direct and indirect channels as the customer propensity for purchasing products and services online increased.